1. Boring your intended audience won’t increase your revenue.

Most tech copy is eye-glazingly... mind-numbingly… stupifyingly... BORING.

The brain-addling pap that passes for tech advertising might be great for insomniacs... but it's lousy for your target audience.

Why is most tech copy boring?

Tech firms have committees that approve marketing and copywriting messages. Committee members have no idea what works or why. They only know what they like.
So they tussle with each other over typeface and images and less important aspects… in the process neutering their message… and eliminating any chance of successfully persuading a customer.
They wouldn’t think to run a response test... let alone know how to measure the results.

And they’ve certainly never heard of a competitive analysis -- the most important step of an online marketing campaign.

Even when they hire professionals, these committee members insist on changing the written messages and art layouts -- based only on their clueless opinions.

They prefer -- to paraphrase the late advertising legend David Ogilvy -- to "hire a dog and then bark themselves".

2. Stressing product features instead of what customers want

Yes of course geeks love features... enough to memorize them.

But customers don't care about features...

Customers buy BENEFITS.

And that’s why the copy I write for you emphasizes the benefits customers receive from your product.

Your tech copywriting and marketing must lead a prospect to conclude your solution is superior.

3. Emphasizing logos and designs

When was the last time you bought because of an impressive logo?

When was the last time you or a colleague said, “I LOVE how that ad looks -- let’s buy from them!”?

4. Lack of real technical knowledge

I’ve been at this a long time. I understand technology... and if there's an aspect of yours that I don't fully grasp, I know what questions to ask. I'll help you communicate the benefits of your product or service to your potential customers.

Successfully selling your technical product and expertise requires three steps...

1. Find what your target market wants
2. Position your product in front of your market as both logical and emotional satisfier of those wants
3. See your revenue increase

Sounds easy, right? Yet so few take those steps.

Read my FREE REPORT to discover how you can avoid the most common advertising mistakes.

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