stories told
+ benefits explained
+ buttons pushed

= prospects persuaded = profits increased

“If you build a better mousetrap and don't have a marketing program, you will die alone and broke with a garage full of mousetraps.” - Mac Ross

Tragically… few business owners -- and even fewer managers -- have a clue about the most important questions...

· Do you know who your clients and customers are?

Or do you merely think you know? You might be surprised to discover who’s buying from you.

· Do you know why they buy from you?

Are they responding to your advertising?

· Have you ever asked any of your customers why they prefer your solution?

Is it because what you offer is more effective? What are their reasons?

· Have you ever recorded the responses you received from your advertising and marketing?

If not, how do you know your advertising is effective?

· Who is your ideal customer?

What motivates him or her to buy?
How does your solution solve his or her problem? Could you solve it even better or faster if you knew more about him or her?
More important... how can you use effective advertising to reach and convert more of your ideal customers?

· Do you regularly keep in touch with your existing customers by providing useful free information?

It’s easier to sell repeatedly to existing customers than to find new customers, because you've already established a relationship. Regular newsletters -- both email and paper -- are effective at increasing sales.

If you’re one of the rare organizations that has a newsletter, do you provide your existing clients with useful information?
Or do you bombard them with advertising?

· When a customer asks you for something you don't provide, how do you respond?

Do you assist your customers by telling them where to find what they’re looking for?
You could be earning more customers by partnering with other businesses.

Like everything else... successful marketing relies on the “eighty twenty” rule -- 20% of vendors receive 80% of the revenue. The majority of vendors – 80% - fight each other for the remaining 20%.

A lot of it has to do with how the 80% see things... For example, fully 80% of business owners believe that advertising is an expense.

Sure, you must control expenses (only governments can operate continuously without controlling expenses). But controlling expenses isn’t going to make you wildly profitable.

The best way to increase profit is to increase revenue. And Wordsmithville advertisements increase your revenue by increasing response to your ads… improving the effectiveness of your marketing.

Now if you're part of the 80% of business owners who think that advertising and marketing are expenses...

Then kindly keep surfing -- forget about this and go about your day -- whining about the economy... government interference... lazy employees... and how customers are driving you nuts.

If you're one of the 20% who GETS it, however… then I've got good news for you…

It isn’t rocket surgery – though considering how many business owners have a clue about effective marketing it might as well be

Wordsmithville can show you how to receive the greatest return from your advertising... regardless of your budget.

Combining my experience with the latest research helps the greatest number of potential customers respond to your message.

Advertising doesn’t have to be annoying or intrusive.

To learn how you can have more effective advertising by avoiding the most common advertising mistakes, please read my FREE REPORT.

To discover 11 Techniques I use to Increase Advertising Response and deliver EXCEPTIONAL RESULTS, contact me.

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